Category Archives: Products

Growing up in Utah, Marcos Espinoza just wanted to be normal. When he was in fifth grade, his New Mexican family opened Navajo Hogan, a Native American eatery in South Salt Lake, translating to long work hours for mom and dad — and full-blown “little restaurant rat” status for their son, who washed dishes and lent hands during catering gigs while the 9-to-5 parents of schoolmates enjoyed a more conventional day-to-day. “I wanted so bad to be normal, because all my friends were quote-unquote normal,” he says. “But now, that’s the last thing I want to be.”

Business-wise, at least. Espinoza, a married father of two, is now a 9-to-5er himself — he works as a cost estimator for a local construction company. “I really like my job,” he says. “But I also wanted to do something other than that, something involved with food.” He turned this desire into an impeccably branded reality earlier this year with Side Project Jerky (SPJ), a handmade snack that appeals to the polished, meat-masticating gentleman inside us all.